Background
Clean Sweep is a residential and commercial cleaning service based in Rockland County, NY. They were operating without a consistent identity no unified logo, no cohesive business cards which made them look smaller and less professional than they actually were, and cost them credibility at first contact.
What I Did
I developed multiple logo treatments to explore the right direction for the brand, then extended the chosen identity into a full business card system. The goal was a mark that communicated cleanliness and trustworthiness simply, something approachable for residential clients but credible enough to compete for commercial accounts.
Why It Worked
For a service business, first impressions are everything. A clean, consistent identity, especially one that literally signals the company’s core promise builds the kind of trust that converts a referral into a booking. The business cards gave Clean Sweep a professional leave-behind that matched the quality of their actual service.
