Background
Garyline, a New York City-based recycling and promotional products manufacturer, had accumulated multiple mismatched logos over the years, a cluttered website, and a 300+ page product catalog approaching its annual redesign. The brand had no visual coherence, which made it harder to be taken seriously in a competitive market and difficult for distributors to navigate their products efficiently.
What I Did
As their in-house designer, I consolidated the fragmented logo suite into a single, unified letter mark and rebuilt the visual identity from the ground up. I overhauled the website and distributor portal for clarity and usability, and executed the redesign of the full product catalog. I also grew their social media presence and organic traffic by 20% through consistent visual storytelling.
Why It Worked
The refreshed branding gave Garyline a foundation that all other materials could build from. The overhauled catalog and distributor portal reduced friction, making it easier to find and order products. The 20% increase in organic traffic reflected how much the brand’s new coherence resonated with their audience online. In 2026, Garyline merged with KoozieGroup® creating the one of the largest, most diversified suppliers of promotional products in North America.
Brand Refresh
Website/Distributor Portal Redesign
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