Background
Deep.Ad is a software company built around a genuinely novel idea: that a brand's visual presence across the internet its logos, trademarks, products, and advertising could be automatically detected, classified, and measured at scale. Operating in the competitive intelligence and marketing technology space, they needed a brand identity that could credibly represent that level of technical sophistication to brands, agencies, and market research organizations.
What I Did
I developed the logo, visual identity, and online certification system for Deep.Ad, building a mark that reflected the precision and intelligence at the core of their product. The brand needed to feel at home in enterprise software without being cold communicating the accuracy of machine vision and AI while remaining approachable for marketing and research audiences. The certification system extended that identity into a shareable credential, giving clients and partners a formal way to demonstrate their engagement with the platform.
Why It Worked
Deep.Ad's entire value proposition is built on the ability to detect and measure brand appearances with machine-level accuracy. The visual identity needed to reflect that same standard precise, intelligent, and trustworthy. A brand that looked the part gave Deep.Ad the credibility to walk into conversations with global brands and agencies and be taken seriously, while the certification system turned the client relationship into something visible and worth displaying.
Branding and Identity
Badge Design
